The Stories We Sell Ourselves

I don't need another sale, I need a reason to care

plus, five inspiring brand visuals (that aren't from the usual DTC darlings)

Mar 17, 2025 • Arriane

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February 2025

Could a separate Reels app fix Instagram?

This week's links: Moves that are reshaping creator economics (and your social media experience)

Feb 27, 2025 • Arriane

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What AI is really changing (it's us)

Running to keep up with the AI content treadmill

Feb 14, 2025 • Arriane

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Jacquemus does it again // This week in Brand Land

From Jacquemus' Where's Waldo to an Obama reading list parody to egg price increases

Feb 8, 2025 • Arriane

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January 2025

Gen Z Founders, Silver Influencers & Other Brand Moves This Week

Sézane x Aki & Koichi, Aimee Song's home decor collab, Ganni's next it shoe, and are brands pivoting from TikTok to YouTube?

Jan 30, 2025 • Arriane

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K-Pop Star ROSÉ for Skims + more new product launches this week

Plus, Substack bundles, Lunar New Year activations & other brand moves

Jan 23, 2025 • Arriane

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AI is coming for your content strategy

Does your brand have a game plan? + Brand strategy interview with Chris Danton

Jan 20, 2025 • Arriane

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December 2024

2025 Ins & Outs—Brand Strategy & Narrative Edition

“Infinite choice is its own type of hell.” “Bland copy = brain-numbing.”

Dec 31, 2024 • Arriane

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November 2024

The Attention Crisis: A Less Is More Brand Playbook, Part 1

Part 1: social ads keep getting more expensive + maybe we don't need to be making more content

Nov 18, 2024 • Arriane

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About last week's piece on print media (and other thoughts)

or, why I'm sliding into your DMs this week

Nov 3, 2024 • Arriane

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October 2024

The Feed Is Full: 6 brands returning to print

dating apps making zines, beverage brands publishing magazines, and other signs of digital fatigue

Oct 22, 2024 • Arriane

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Etsy Can Do Better: Reimagining Etsy's Brand Strategy

the art of the find & making online shopping fun again

Oct 8, 2024 • Arriane

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