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I don't need another sale, I need a reason to care
plus, five inspiring brand visuals (that aren't from the usual DTC darlings)
Mar 17
•
Arriane
135
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I don't need another sale, I need a reason to care
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7
February 2025
Could a separate Reels app fix Instagram?
This week's links: Moves that are reshaping creator economics (and your social media experience)
Feb 27
•
Arriane
41
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The Stories We Sell Ourselves
Could a separate Reels app fix Instagram?
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6
What AI is really changing (it's us)
Running to keep up with the AI content treadmill
Feb 14
•
Arriane
60
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The Stories We Sell Ourselves
What AI is really changing (it's us)
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7
Jacquemus does it again // This week in Brand Land
From Jacquemus' Where's Waldo to an Obama reading list parody to egg price increases
Feb 8
•
Arriane
23
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Jacquemus does it again // This week in Brand Land
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1
January 2025
Gen Z Founders, Silver Influencers & Other Brand Moves This Week
Sézane x Aki & Koichi, Aimee Song's home decor collab, Ganni's next it shoe, and are brands pivoting from TikTok to YouTube?
Jan 30
•
Arriane
16
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The Stories We Sell Ourselves
Gen Z Founders, Silver Influencers & Other Brand Moves This Week
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1
K-Pop Star ROSÉ for Skims + more new product launches this week
Plus, Substack bundles, Lunar New Year activations & other brand moves
Jan 23
•
Arriane
18
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The Stories We Sell Ourselves
K-Pop Star ROSÉ for Skims + more new product launches this week
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5
AI is coming for your content strategy
Does your brand have a game plan? + Brand strategy interview with Chris Danton
Jan 20
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Arriane
21
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The Stories We Sell Ourselves
AI is coming for your content strategy
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2
December 2024
2025 Ins & Outs—Brand Strategy & Narrative Edition
“Infinite choice is its own type of hell.” “Bland copy = brain-numbing.”
Dec 31, 2024
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Arriane
626
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The Stories We Sell Ourselves
2025 Ins & Outs—Brand Strategy & Narrative Edition
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28
November 2024
The Attention Crisis: A Less Is More Brand Playbook, Part 1
Part 1: social ads keep getting more expensive + maybe we don't need to be making more content
Nov 18, 2024
•
Arriane
137
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The Stories We Sell Ourselves
The Attention Crisis: A Less Is More Brand Playbook, Part 1
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10
About last week's piece on print media (and other thoughts)
or, why I'm sliding into your DMs this week
Nov 3, 2024
•
Arriane
4
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The Stories We Sell Ourselves
About last week's piece on print media (and other thoughts)
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1
October 2024
The Feed Is Full: 6 brands returning to print
dating apps making zines, beverage brands publishing magazines, and other signs of digital fatigue
Oct 22, 2024
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Arriane
262
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The Stories We Sell Ourselves
The Feed Is Full: 6 brands returning to print
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9
Etsy Can Do Better: Reimagining Etsy's Brand Strategy
the art of the find & making online shopping fun again
Oct 8, 2024
•
Arriane
11
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The Stories We Sell Ourselves
Etsy Can Do Better: Reimagining Etsy's Brand Strategy
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