This is awesome. I’m looking forward to seeing the growth in brand opportunities around the silver economy and the return of tastemakers. I think we need some form of gatekeepers back, expertise has fallen by the wayside due to the rise of influencers who peddle anything they’re paid for. We need real hands on product expertise back.
Loved this so much- especially THE ANALOG EXPERIENCE. I plan travel and people want to invest in memories and experiences in far-flung destinations over a new car.
100% agree, although I’d say it should’ve been in YEARS ago. I’m a user research stan!! So lucky to have been able to get back on the ground this year. I’m thinking of doing a letter on user research soon - I’ll hit you up for a quote for sure :)
Oh yeah, I'm on the same page. Have been doing it for years but I hope brands lean into it more this year to ensure they're delivering what customers truly want/need and create some differentiation in the sea of similarity.
Hey! I’m a user researcher too and it just seems there’s less and less opportunities for us. Do you think user research is being taken over by AI tools or brand/ product managers themselves?
Great read of this week! "🫸 What We're Moving Away From:
The democratic internet promised to free us from gatekeepers, turning everyone into a critic and curator. But infinite choice was its own type of hell: Try finding a decent moisturizer on Amazon - you'll spend three hours reading conflicting reviews, only to end up more confused than when you started. When everything is a sponsored post and every review could be fake, the abundance of options becomes paralyzing rather than liberating."
On this I'm sure we'll see more AI agents personalising our Amazon list
Hi! I have launched a newsletter on creative and innovative campaigns. The French version has 14,000 subscribers (CMOs and creatives) and I have just launched the English edition if you want to have a look: https://hellokomando.substack.com
Thoroughly enjoyed this read! I particularly liked your piece on the taste maker. I work in influencer marketing and couldn’t agree more / be happier that they’re back. Quality over quantity!
This is awesome. I’m looking forward to seeing the growth in brand opportunities around the silver economy and the return of tastemakers. I think we need some form of gatekeepers back, expertise has fallen by the wayside due to the rise of influencers who peddle anything they’re paid for. We need real hands on product expertise back.
loved loved loved this! such a well-researched + well-written read :)
This is the BEST trend “forecasting” read in 2025! Immaculate 👏🏾👏🏾👏🏾👏🏾
Loved this so much- especially THE ANALOG EXPERIENCE. I plan travel and people want to invest in memories and experiences in far-flung destinations over a new car.
Love this letter so much! User research is sooo in for 2025🔊
100% agree, although I’d say it should’ve been in YEARS ago. I’m a user research stan!! So lucky to have been able to get back on the ground this year. I’m thinking of doing a letter on user research soon - I’ll hit you up for a quote for sure :)
Oh yeah, I'm on the same page. Have been doing it for years but I hope brands lean into it more this year to ensure they're delivering what customers truly want/need and create some differentiation in the sea of similarity.
Hey! I’m a user researcher too and it just seems there’s less and less opportunities for us. Do you think user research is being taken over by AI tools or brand/ product managers themselves?
Absolutely loved this!
Great read of this week! "🫸 What We're Moving Away From:
The democratic internet promised to free us from gatekeepers, turning everyone into a critic and curator. But infinite choice was its own type of hell: Try finding a decent moisturizer on Amazon - you'll spend three hours reading conflicting reviews, only to end up more confused than when you started. When everything is a sponsored post and every review could be fake, the abundance of options becomes paralyzing rather than liberating."
On this I'm sure we'll see more AI agents personalising our Amazon list
Hi! I have launched a newsletter on creative and innovative campaigns. The French version has 14,000 subscribers (CMOs and creatives) and I have just launched the English edition if you want to have a look: https://hellokomando.substack.com
Thoroughly enjoyed this read! I particularly liked your piece on the taste maker. I work in influencer marketing and couldn’t agree more / be happier that they’re back. Quality over quantity!
First post I’ve come across from you and I am hoooooooked. Feel smarter already. Thanks Arriane!
Wow. The depth of this article is really impressive.
This was such a good read🥹🥹 THANK YOU
This is a good read, Arianne!
Totally agree with all these.
Love this, can actually proclaim myself Tastemaker and heritage collector! Thank you ;)
This is great