Thank you for bringing this fascinating summary for us. I personally enjoy print ( 👋🏻 millenial) haha but as a creative I love to find inspiration and see other creative work around. I live the hey barista campaign, I have been thinking about doing something with print for my own newsletter.
love love love this piece!! I never really got into print but as a pr girly, I’m tired of digital media. I am embracing this new print era with open arms 😆
I’m in marketing at a women’s fashion retailer (Evereve) and we’ve leaned into print catalogs the past 5 years and know our customer appreciates it. Does the “younger” customer? Would expanding the content to deeper storytelling bridge a deeper connection? It will be fascinating to understand. I too wonder if we are approaching a more analog appreciation as part of the self-care movement…
I’d love to share some thoughts on this as a publisher and director of Good Sport Magazine. We’ve continued to be in print for the last ten years. Recently also, as a photographer I have been commissioned by an alt cheese brand in the US to photograph for their print newspaper. And was also commissioned by a global outdoor brand to produce, photograph, and design a photo book that was distributed through the magazine network. I’ve seen shifts in advertising this year and a lot of other perked ears to do with print.
in full honesty I didn't read the full article except for the HeyBarista Mag part, as there isn't that much word around the magazine (yet)
I actually was the Project Manager at two of their events in Madrid, the edition Drop in June2023 and the HeyBarista App Launch Party this summer 2024.
I don't work for Oatly directly but in collaboration with the Oatly BMD here in Madrid :)
the coffee community is unlike anything else I have experienced so far. it's really beautiful to see that this kind of energy still exists !
Thank you for bringing this fascinating summary for us. I personally enjoy print ( 👋🏻 millenial) haha but as a creative I love to find inspiration and see other creative work around. I live the hey barista campaign, I have been thinking about doing something with print for my own newsletter.
love love love this piece!! I never really got into print but as a pr girly, I’m tired of digital media. I am embracing this new print era with open arms 😆
print is not dead! thank you for this piece!
Refreshing!
I’m in marketing at a women’s fashion retailer (Evereve) and we’ve leaned into print catalogs the past 5 years and know our customer appreciates it. Does the “younger” customer? Would expanding the content to deeper storytelling bridge a deeper connection? It will be fascinating to understand. I too wonder if we are approaching a more analog appreciation as part of the self-care movement…
@Lindy Segal 👀
I’d love to share some thoughts on this as a publisher and director of Good Sport Magazine. We’ve continued to be in print for the last ten years. Recently also, as a photographer I have been commissioned by an alt cheese brand in the US to photograph for their print newspaper. And was also commissioned by a global outdoor brand to produce, photograph, and design a photo book that was distributed through the magazine network. I’ve seen shifts in advertising this year and a lot of other perked ears to do with print.
This was incredibly insightful and encouraging! Also very creatively inspirational!
Hey Arriane
in full honesty I didn't read the full article except for the HeyBarista Mag part, as there isn't that much word around the magazine (yet)
I actually was the Project Manager at two of their events in Madrid, the edition Drop in June2023 and the HeyBarista App Launch Party this summer 2024.
I don't work for Oatly directly but in collaboration with the Oatly BMD here in Madrid :)
the coffee community is unlike anything else I have experienced so far. it's really beautiful to see that this kind of energy still exists !