"Maybe there's something telling about how we're all just carrying on, buying moisturizer and mouth tape while Rome burns." Lol and 🙃 at the same time. 👏
Loftie launching mouth tape reminds me of Eight Sleep announcing their own sleep supplement (https://www.eightsleep.com/blog/sleep-elixir-science/?srsltid=AfmBOoobn9eM2eVY96LIPicrbIRBzB6mviSWiHZ8Cg8Vgua0kaMGHLyM). I understand the strategy (trying to increase AOV) but the execution usually feels off to me. Why would I trust a technology company to formulate a best-in-class supplement? The mouth tape launch from Loftie is little more logical and believable, but why would someone buy this one instead of The Skinny Confidential? I'd like to see more brands bring in a partner for product line extensions (ie. Eight Sleep with Thorne) to drive more credibility in the eyes of the consumer.
"Maybe there's something telling about how we're all just carrying on, buying moisturizer and mouth tape while Rome burns." Lol and 🙃 at the same time. 👏
I loved this roundup and I’m excited about Substack newsletter growth! Hoping I’m not too late to the game haha
Loftie launching mouth tape reminds me of Eight Sleep announcing their own sleep supplement (https://www.eightsleep.com/blog/sleep-elixir-science/?srsltid=AfmBOoobn9eM2eVY96LIPicrbIRBzB6mviSWiHZ8Cg8Vgua0kaMGHLyM). I understand the strategy (trying to increase AOV) but the execution usually feels off to me. Why would I trust a technology company to formulate a best-in-class supplement? The mouth tape launch from Loftie is little more logical and believable, but why would someone buy this one instead of The Skinny Confidential? I'd like to see more brands bring in a partner for product line extensions (ie. Eight Sleep with Thorne) to drive more credibility in the eyes of the consumer.
Love the Byredo campaign!
Same here! Really makes me wonder about the size of that market - so much so they’d launch a full campaign for CNY!