The Stories We Sell Ourselves | Arriane | Substack

2025 Ins & Outs—Brand Strategy & Narrative Edition

“Infinite choice is its own type of hell.” “Bland copy = brain-numbing.”

READ THE LATEST

This publication is a research project supported by readers. Show your support by subscribing.

The Stories We Sell Ourselves

The Stories We Sell Ourselves

Unpacking the stories we buy with our products. A deep dive into the maze of brand loyalty, identity, and belonging. We'll dissect our brand crushes and how they shape us. Can brands really build "community" or is it all a scam?

Recent posts

Could a separate Reels app fix Instagram?

This week's links: Moves that are reshaping creator economics (and your social media experience)

Feb 27 •

What AI is really changing (it's us)

Running to keep up with the AI content treadmill

Feb 14 •

Jacquemus does it again // This week in Brand Land

From Jacquemus' Where's Waldo to an Obama reading list parody to egg price increases

Feb 8 •

Gen Z Founders, Silver Influencers & Other Brand Moves This Week

Sézane x Aki & Koichi, Aimee Song's home decor collab, Ganni's next it shoe, and are brands pivoting from TikTok to YouTube?

Jan 30 •

K-Pop Star ROSÉ for Skims + more new product launches this week

Plus, Substack bundles, Lunar New Year activations & other brand moves

Jan 23 •

AI is coming for your content strategy

Does your brand have a game plan? + Brand strategy interview with Chris Danton

Jan 20 •

#nojs-banner { position: fixed; bottom: 0; left: 0; padding: 16px 16px 16px 32px; width: 100%; box-sizing: border-box; background: red; color: white; font-family: -apple-system, "Segoe UI", Roboto, Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; font-size: 13px; line-height: 13px; } #nojs-banner a { color: inherit; text-decoration: underline; } This site requires JavaScript to run correctly. Please turn on JavaScript or unblock scripts