The Stories We Sell Ourselves

The Stories We Sell Ourselves

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2025 Ins & Outs—Brand Strategy & Narrative Edition
“Infinite choice is its own type of hell.” “Bland copy = brain-numbing.”
 • Arriane
The Feed Is Full: 6 brands returning to print
dating apps making zines, beverage brands publishing magazines, and other signs of digital fatigue
 • Arriane
I don't need another sale, I need a reason to care
plus, five inspiring brand visuals (that aren't from the usual DTC darlings)
 • Arriane
The Attention Crisis: A Less Is More Brand Playbook, Part 1
Part 1: social ads keep getting more expensive + maybe we don't need to be making more content
 • Arriane
AI is coming for your content strategy
Does your brand have a game plan? + Brand strategy interview with Chris Danton
 • Arriane
What AI is really changing (it's us)
Running to keep up with the AI content treadmill
 • Arriane
Gen Z Founders, Silver Influencers & Other Brand Moves This Week
Sézane x Aki & Koichi, Aimee Song's home decor collab, Ganni's next it shoe, and are brands pivoting from TikTok to YouTube?
 • Arriane
Could a separate Reels app fix Instagram?
This week's links: Moves that are reshaping creator economics (and your social media experience)
 • Arriane
Jacquemus does it again // This week in Brand Land
From Jacquemus' Where's Waldo to an Obama reading list parody to egg price increases
 • Arriane
K-Pop Star ROSÉ for Skims + more new product launches this week
Plus, Substack bundles, Lunar New Year activations & other brand moves
 • Arriane
The Loneliness Market
link roundup & is it possible to mass-produce authentic relationships?
 • Arriane
Etsy Can Do Better: Reimagining Etsy's Brand Strategy
the art of the find & making online shopping fun again
 • Arriane
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