2025 Ins & Outs—Brand Strategy & Narrative Edition
“Infinite choice is its own type of hell.” “Bland copy = brain-numbing.”
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The Stories We Sell Ourselves
Unpacking the stories we buy with our products. A deep dive into the maze of brand loyalty, identity, and belonging. We'll dissect our brand crushes and how they shape us. Can brands really build "community" or is it all a scam?
